Ready-Aim-Fire: An Unraveled Post
A Brief Interlude

Rolling My Eyes Here

Marketing campaigns and materials are carefully designed to connect with consumers on an emotional level -- to tug at heartstrings or trigger guilt; to create hunger or desire; to appear to have your best interests at heart.  At the very least, marketers want to catch your eye.

Sometimes, though, they just make me roll my eyes.

Three instances:

1 - From a tube of Aveeno Positively Ageless Firming Body Lotion we have . . .


Shiitake mushroom complex.

What IS that?  And why would I want to slather it on my body for "firming looking skin in just 2 weeks?"  I have no idea, but I roll my eyes everytime I use the lotion. 


2 - From a promotional mail piece Tom received from Crystal Yacht Expedition Cruises we have . . . 


Welcome to the Crystal Yachting Lifestyle.  (Which is trademarked, apparently.)

And then it gets even better.  Complimentary butler service.

Are you kidding me?  They're targeting my husband for this?  Rolling my eyes that the "yachting lifestyle" is even a thing.  And that it might actually appeal to . . . someone.  (And if you ARE living the "yachting lifestyle" already, I can't imagine that you're going to sign up for one of these cruises.  Because I'm thinking the "yachting lifestyle" is kind of . . . well . . . independent of a cruise.  Y'know?)


3 - From my bottle of mint Listerine, we have . . .


Everfresh Technology.  (Also trademarked.)  

Everfresh technology?  You mean . . . super strong mint flavor that makes your mouth tingle and feel like it might make your head explode?  Is THAT the Everfresh technology at work?  They're blinding me with science!


There you have it.  Three things on a Thursday.  To see what three things (eye-rolling or otherwise) other bloggers are sharing this week, click here.  (And while you're at it, be sure to wish Carole a happy birthday when you're there!)