A few years ago I needed to make several trips to Lansing for some meetings. As I drove along the highway, I noticed a billboard for a Lansing-area dentist (Dr. West). Now, I don't know about you, but I thought it was a bit unusual . . . to see a dentist advertising his services on a giant, highway billboard.
Yet there he was.
"Full service dentistry."
And . . .
Dr. West was "Voted #1 Office in Michigan."
It wasn't until my 3rd or 4th trip past the billboard that I noticed the fine print.
Yes. Dr. West was "Voted #1 Office in Michigan" (click photo to embiggen) . . .
"by our dental staff."
I've got to admit . . . that I nearly drove off the road when I read that!
Dr. West put that right on his billboard! He was voted the #1 office in Michigan . . . by his dental staff.
At least . . . he's honest.
*My sister and I have been laughing about this particular billboard since I described it to her several years ago. She has never actually seen it, though. I've tried to take photos as I drove past on the highway, they never worked out. (Too blurry; moving past too fast.) But a few weeks ago, Brian and I were running an errand in that part of the state -- and we pulled off the highway to take these photos of the billboard.
Here you go, Di. Dr. West. Voted #1 Office in Michigan. By his dental staff.